Your circles of influence, and how to influence them

If you’ve been working on improving your restaurant operations and see progress, it may be time to think about what’s next. Unless kept in check, it’s likely 3rd parties interests overshadow the insterests of your customers, and your own brand building efforts. Establish the control of your brand it deserves These 3rd party systems are in business to collect data and sell, …

Is there a Timeless Path to Success?

The challenge with most full service restaurants is that what’s really for sale isn’t tangible. This intangibility is why it’s so easy for restaurateurs to lose their way. The Watchmaker A watchmaker can claim their watch is indestructible with clear indicators for navigation. Along with accurate time, dependability and directional guidance are the benefits. For a deep sea diver, or …

Brand Control Part I: The Numbers Game

PART I of IV Are you doing all you can to drive potential customers to your website and create more business? There are many free websites that generate hundreds of millions of unique visitors per month you have access to right now — for free. The traffic these sites can deliver dwarfs that of expensive reservation only portals. Read on …

Brand Control Part II: The Linking Game

PART II of IV Explaining the Link Between You and Third-Party Sites Third-Party sites love to claim responsibility for generating business. But how many new customers are they actually bringing in? This is Part II in our Brand Control series. Throughout this series, we will explain how you can grab control of your brand and create better results with your …

Brand Control Part II: The Linking Game (continued)

PART II of IV (continued) This is the second half of Part II in our Brand Control series. Throughout this series, we explore ways to grab control of your brand and create better results with your online marketing. This series has included: Part I: The Numbers Game Part II: The Linking Game The Art of the Customer Hijack The “hijacking” …

Brand Control Part III: The Traffic Game

PART III of IV This is Part III in our Brand Control series. Throughout this series, we’re looking at how you can grab control of your business, your customers, and your brand through freely available tools and strategies. This series has included: Part I: The Numbers Game Part II: The Linking Game Part II: The Linking Game, (continued) In Part I, …

Brand Control Part III: The Traffic Game (continued)

PART III of IV (continued) This is the second half of Part III in our Brand Control series. Throughout this series, we’re looking at how you can grab control of your business, your customers, and your brand through freely available tools and strategies. This series has included: Part I: The Numbers Game Part II: The Linking Game Part II: The …

Brand Control Part IV: The Social Game

PART IV of IV This is the Part IV in our Brand Control series. Throughout this series, we’re looking at how you can grab control of your business, your customers, and your brand through freely available tools and strategies. This series has included: Part I: The Numbers Game Part II: The Linking Game Part II: The Linking Game, (continued) Part …

Keep Restaurant Marketing Fresh & Full of Excuses

These days, there’s lists for any occasion or situation. They’re to the point, focused on a specific area of interest, and if meaningful, usually offer a quick take away. So for this November, we thought we’d share this list of restaurant marketing ideas from RestaurantNews.com: //restaurantnews.com/restaurant-marketing-ideas-for-november-2016 Now why are lists like this helpful to a restaurant’s marketing efforts? Two reasons: Freshness Excuses When …

7 Ways for Restaurants to Have an Effective Facebook Presence

With over 1.11 billion people using Facebook, there is no question that restaurants need to have their own page. But these days, just simply having a page doesn’t quite cut it. Sure, having that basic page gives you the benefits of having an actual web presence, but there are certain steps that can take your page and elevate it from …