The Roots of Restaurant Success

The Roots of Restaurant Success

From RestaurantConnect Academy: The Roots of Restaurant Success Introduction Choose a form of human expression such as architecture, music, sculpture and yes, food. How is it that some forms of creation can stand the “the test of time” and capture our interest generation after generation? Why is it that some inspire us years after they’re gone while others just come and go?  Why do …

Make sure your arrival points are ready

From RestaurantConnect Academy: The Roots of Restaurant Success Part 1 of 6 When people want to do business, are you ready? Be sure, or opportunity may pass the restaurant by without saying a word. Unspoken actions usually don’t get a second chance. Each point of contact is new opportunity to save detailed, actionable information. Use this checklist to make sure …

Do you have a secret to hide?

From RestaurantConnect Academy: The Roots of Restaurant Success Part 2 of 6 Some say secrets aren’t worth having unless they’re shared. As one of our core human needs, we all thirst for variety. Somewhere in our life, to experience a sense of fulfillment, we need doses of uncertainty – to sit on the edge of discovery – and dive in. When …

Harness the True Power of Emotion

From RestaurantConnect Academy: The Roots of Restaurant Success Part 4 of 6 Several years ago, there was video series on YouTube called Real Actors Read Yelp™. While the series focuses on the seamingly absurd expectations many reviewers have when it comes to what a restaurant is capable of, even the most outlandish of reviews can be traced back to our core …

Names, not numbers, should be top priority

From RestaurantConnect Academy: The Roots of Restaurant Success Part 3 of 6 The first step in creating successful customer relationships is as simple as getting a name. It’s the part of their journey that says “you’re not just a number to us” and proves it through action. From there, we can build out our guest’s identities based on the willful …

The “Point of Impact” & Team Decisions

From RestaurantConnect Academy: The Roots of Restaurant Success Part 4 of 6: Continued It’s a busy Saturday night and a well-dressed young couple approaches the host stand. The young man provides his name, party of two. The hostess reviews a list and looks up disappointingly, and says, “sorry, I’m afraid we don’t have a reservation. ” And the young man …

What does your naked walk-through reveal?

From RestaurantConnect Academy: The Roots of Restaurant Success Part 5 of 6 One of the biggest challenges we face when it comes to remaining competitive, fresh and relevant, is seeing through our guests’ eyes.  Too much of what seems important accumulates. Real priorities get cloaked or forgotten. The chef only sees food presented under the kitchen’s fluorescent lights in the rush …

Is the customer journey complete?

From RestaurantConnect Academy: The Roots of Restaurant Success Part 6 of 6 Each day of business, we watch countless numbers of guests leave the restaurant. So what happens next? Did we deliver on our promise? Were we true to the core of our mission? If this mission is to create the best possible customer experience, then the customer’s journey must arrive …

The Spirit of Hospitality

From RestaurantConnect Academy: The Roots of Restaurant Success Conclusion Go back to the beginning. For most of us in this industry, there was moment, a person, a place where something happened and our world changed. This moment couldn’t have been created by technology, by a sales person, by spreadsheets, by philosophies or even by a dish or cocktail. The moment …

Whose business model comes first?

Every dime spent is an investment in guest experience and keeping the business profitable. To do this, companies are offering more and more solutions and make some pretty terrific claims about what they can do (us included). The volume of options and promises can be so mind boggling, it’s easier not to think about it. After all, there are always more pressing …