What does your naked walk-through reveal?

One of the biggest challenges we face when it comes to remaining competitive, fresh and relevant, is seeing through our guests’ eyes.  Too much of what seems important accumulates. Real priorities get cloaked or forgotten. The chef only sees food presented under the kitchen’s fluorescent lights in the rush (or boredom) of each day. Servers only taste the food while sparing …

7 Steps to Improve Restaurant Operations

If you’re experiencing life in the fast lane, and never seem to be able to slow down, the following checklist will help refocus the restaurant’s course. Each step should take five to ten minutes of your time, but end up saving countless hours in return: Mission: Return to the root of why you’re in this business. What’s the ultimate outcome? …

Your circles of influence, and how to influence them

If you’ve been working on improving your restaurant operations and see progress, it may be time to think about what’s next. Unless kept in check, it’s likely 3rd parties interests overshadow the insterests of your customers, and your own brand building efforts. Establish the control of your brand it deserves These 3rd party systems are in business to collect data and sell, …

The Six Automatic Success Triggers

Every time a person thinks about going out to eat, there’s a list of questions and answers that influence their decision. Most are automatic. A few are deliberate. Some are concrete. Some are malleable. What we perceive to be appropriate, enjoyable and worth effort, time & money is filtered by instinctual emotions. Our ability to recall past events and anticipate new events …

Is there a Fast Track to Restaurant Success?

The challenge with most full service restaurants is that what’s really for sale isn’t tangible. This intangibility is why it’s so easy for restaurateurs to lose their way. The Watchmaker A watchmaker can claim their watch is indestructible with clear indicators for navigation. Along with accurate time, dependability and directional guidance are the benefits. For a deep sea diver, or …

How to Trigger Restaurant Success

Choose a form of human expression such as architecture, music, sculpture and yes, food. How is it that some forms of creation can stand the “the test of time” and capture our interest generation after generation? Why is it that some inspire us years after they’re gone while others just come and go?  Why do we still listen to Bach or The Beetles when …

Brand Control Part II: The Linking Game (continued)

PART II of IV (continued) This is the second half of Part II in our Brand Control series. Throughout this series, we will explain how you can grab control of your brand and create better results with your online marketing. This series has included: Part I: The Numbers Game   Part II, Explaining the Link Between You and Third-Party Sites. …

Brand Control Part II: The Linking Game

PART II of IV Explaining the Link Between You and Third-Party Sites Third-Party sites love to claim responsibility for generating business. But how many new customers are they actually bringing in? This is Part II in our Brand Control series. Throughout this series, we will explain how you can grab control of your brand and create better results with your …

RestaurantConnect’s Feedback & Walk-In Conversion System

One of the greatest challanges for restaurants is preventing customers from slipping into the shadows- getting lost the flurry of the rush – or worse, seen as part of the furniture during the mundane moments of off-peak times. Saying each guest is just as VIP as the next is an easy training point, but keeping everybody mindful of this fact is …