Brand Control Part II: The Linking Game

PART II of IV Technological paradigm shift and decision making Part II of Brand Control is about making sure the power of your brand’s “voice” is always strong and clear. The sudden exponential growth of technology over the last two decades has altered nearly every paradigm known to humanity. How we meet, how we shop, how we learn, how we give, and yes, how …

Brand Control Part II: The Linking Game (continued)

PART II of IV (continued) The Art of the Customer Hijack The “hijacking” of all these other websites that carry the restaurant’s brand is how this portal site has been able to steal the top position even though no such language about that company was typed in the search bar. You’d think if you’d typed “blue jeans” you’d see blue …

Keep Restaurant Marketing Fresh & Full of Excuses

These days, there’s lists for any occasion or situation. They’re to the point, focused on a specific area of interest, and if meaningful, usually offer a quick take away. So for this November, we thought we’d share this list of restaurant marketing ideas from RestaurantNews.com: http://www.restaurantnews.com/restaurant-marketing-ideas-for-november-2016 Now why are lists like this helpful to a restaurant’s marketing efforts? Two reasons: Freshness Excuses When …

7 Ways for Restaurants to Have an Effective Facebook Presence

With over 1.11 billion people using Facebook, there is no question that restaurants need to have their own page. But these days, just simply having a page doesn’t quite cut it. Sure, having that basic page gives you the benefits of having an actual web presence, but there are certain steps that can take your page and elevate it from …